Head of Marketing @ MUITO.digital
welcome
In this website you will find a small piece of what my work and professional history are.
The goal is to share with companies and industry colleagues an introduction to me and the main work I do.
Enjoy.
The goal is to share with companies and industry colleagues an introduction to me and the main work I do.
Enjoy.
intro
Born in Paternò, Catania, although you wouldn't know it from the accent.
At the age of 2 my family decided to move to Reggio Emilia where I lived until 2020.
Fate, however, brought me back to my native Sicily, but this time to the west.
I currently live in Palermo with my most important jewels: my partner Valeria and my daughter Galatea.
I am passionate about everything that orbits around graphics, aesthetics and marketing.
A hobby of mine? RC combustion cars.
At weekends, you can find me in some remote car park in Palermo and/or the surrounding area, having fun like a child.
At the age of 2 my family decided to move to Reggio Emilia where I lived until 2020.
Fate, however, brought me back to my native Sicily, but this time to the west.
I currently live in Palermo with my most important jewels: my partner Valeria and my daughter Galatea.
I am passionate about everything that orbits around graphics, aesthetics and marketing.
A hobby of mine? RC combustion cars.
At weekends, you can find me in some remote car park in Palermo and/or the surrounding area, having fun like a child.
experience
I like to get my hands dirty.
From seasonal waiter to commercial policy agent. From porter to labourer (I used to assemble plastic pipes, but I didn't know what to do with them).
At the age of 24, together with a partner, I was quoted in the newspaper la Repubblica (see press section) for a project related to blockchain technology.
I travelled for a few years and was lucky enough to collaborate with technology companies first in Portugal and then in Spain.
In 2015, I lived 1 year between Zaragoza and Barcelona where I had the opportunity to learn Spanish and taste the culture of the Iberian Peninsula.
From 2019 to July 2025, I collaborated with a company in the Martech ecosystem, MINT S.p.A. Some clients: Mastercard, Enel, TIM, OTB (Diesel), and many others.
Since 2023, I have been working at MUITO.digital, which specializes in outreach emails.
From seasonal waiter to commercial policy agent. From porter to labourer (I used to assemble plastic pipes, but I didn't know what to do with them).
At the age of 24, together with a partner, I was quoted in the newspaper la Repubblica (see press section) for a project related to blockchain technology.
I travelled for a few years and was lucky enough to collaborate with technology companies first in Portugal and then in Spain.
In 2015, I lived 1 year between Zaragoza and Barcelona where I had the opportunity to learn Spanish and taste the culture of the Iberian Peninsula.
From 2019 to July 2025, I collaborated with a company in the Martech ecosystem, MINT S.p.A. Some clients: Mastercard, Enel, TIM, OTB (Diesel), and many others.
Since 2023, I have been working at MUITO.digital, which specializes in outreach emails.
companies
MUITO.digital
Head of Marketing
📍 Milano | Settembre 2023 - present
MINT S.p.A.
Platform Solution Consultant
📍 Milano | Settembre 2019 - july 2025
D.ssa Beatrice D’Orazio - Chirurgia Bariatrica
Social Media Manager
📍 Palermo | April 2023 - april 2025
Radici - Piccolo Museo della Natura
Social Media Manager
📍 Palermo | February 2023 - February 2024
Leonardo Assicurazioni - Generali
Commercial agent
📍 Milano | May - August 2019
Hibox
Intern - Business Development
📍 Barcelona | July 2016 - September 2016
reading
Upcoming
Il futuro è storia
Masha Gessen (Autore), Andrea Grechi (Traduttore)
Sellerio
,
2019
Reinventare le organizzazioni
Frederic Laloux
Guerini Next
,
2016
reading
2025
Limes - La fine della pace (numero 3/22)
Limes
Limes
,
2022
Hanno vinto i ricchi
Riccardo Stagliano
Einaudi
,
2024
Migrazioni - La verità oltre le ideologie. Dati alla mano.
Hein De Haas
Einaudi
,
2024
La Cina in dieci parole
Yu Hua
Feltrinelli
,
2010
reading
2024
Font calligrafici
Lee Suttey (Autore), Marianna Sala (Traduttore)
Il Castello
,
2017
JavaScript & jQuery
Jon Duckett
Apogeo
,
2017
Ti insegno come diventare ricco
Ramit Sethi
Apogeo
,
2023
Le 22 immutabili leggi del marketing
Al Ries e Jack Trout
Anteprima
,
1993
Solo bagaglio a mano
Gabriele Romagnoli
Feltrinelli
,
2015
Cento giorni che non torno
Valentina Furlanetto
Laterza
,
2024
Homo Deus - Breve historia del mañana.
Yuval Noah Harari
Debolsillo
,
2022
La nuova manomissione delle parole
Gianrico Carofiglio
Feltrinelli
,
2010
Le 10 mappe che spiegano il mondo
Tim Marshall
Garzanti
,
2015
Fare affari come Warren Buffet
Warren Buffet
Gribaudi
,
2015
Le cose dell'amore
Umberto Galimberti
Feltrinelli
,
2004
Discorso della servitù volontaria
Étienne De La Boétie
Feltrinelli
,
1577
Profondo come il mare, leggero come il cielo
Gianluca Gotto
Mondadori
,
2023
I muri che dividono il mondo
Tim Marshall
Garzanti
,
2018
Grammatica della fantasia
Gianni Rodari
Einaudi Ragazzi
,
1973
reading
2023
Io sono il potere. Confessioni di un capo di gabinetto
Anonimo, Giuseppe Salvaggiulo
Feltrinelli
,
2020
Come trattare gli altri e farseli amici
Dale Carnegie
Bompiani
,
1936
I 5 livelli della leadership
John C. Maxwell (Autore), R. Merlini (Traduttore)
Gribaudi
,
2016
Marketing Facile
Donald Miller, J.J. Peterson
Apogeo
,
2021
Un Milione di Follower
Brendan Kane
Apogeo
,
2021
Catturare l'attenzione
Brendan Kane
Apogeo
,
2022
Basta dirlo
Paolo Borzacchiello
Mondadori
,
2023
L'ultimo missionario
R. Contarini e A. Luca
Edizioni Italia Press
,
2008
La quinta essenza
Paolo Borzacchiello
Mondadori
,
2022
Forse sei già felice e non lo sai
Paolo Borzacchiello
Mondadori
,
2022
I segreti del copywriting
Jim Edwards
Apogeo
,
2022
I no che aiutano a crescere
Asha Phillips
Feltrinelli
,
1999
reading
previous
more books to be uploaded...
press
Some papers in which I was cited for projects.
